Q&A: Chris Barbieri gets Shanghaied

February 11, 2008 - Leave a Response


Chris Barbieri, after over 30 years as president of the Vermont Chamber of Commerce, recently gave his resignation, effective November 1.

But far from leaving the Chamber to retire, Barbieri is actually entering a new phase of his career in promoting Vermont business in Asia. His long-time interest in the markets of the Pacific Rim countries – and of Oriental culture itself – is drawing Barbieri full-time to a new position, promoting Vermont from offices in China.

Barbieri has long been respected in Vermont for his expertise on tax policy, regulatory areas and tourism, and during this interview be shares much of what be’s learned in a threedecade long career that has kept him at the center of Vermont business and politics. His experience with the Chamber, and intimate involvement with the legislative and executive branches of the Vermont government since the late 1960s, has given Barbieri a perspective and a level of experience very few people in the state can rival.

Barbieri graduated from Cornell University, and then did graduate work at the University of Vermont. A lifelong relationship with the state, first as a summer visitor from the time he was a toddler and then as a full-time resident, has given him a love for Vermont that is evident in how he speaks of his adopted home.

He lives with his wife in Worcester. Robert Smith interviewed Barbieri in the offices of the Vermont Chamber of Commerce overlooking Barre.

VBM: To begin, maybe you could tell us what brought you to Vermont originally, Chris?

Barbieri: My mother’s brother was in the Navy. He got assigned to Lake Champlain in the 1940s, and he fell in love with Vermont while he was here. He ended up buying an old farmhouse in Cabot, with what he thought at the time was 22 acres. He didn’t live there, just came up once in a while during the summers. My Mom and I started coming up for the summer from when I was about six months old, and my father would take his two weeks vacation at the end of August and he’d drive up. We came up every summer.

Then I worked for a lot of summers on Ted Bothfeld’s farm in Cabot. That was a great learning experience and got me hooked on agriculture as well as on Vermont.

So, I went to Cornell, did graduate work at UVM, and I really wanted to stay in Vermont. At the time the best I could do was a job in Boston. It was a good job, working for HP Hood. It was still dairy connected. But I was still angling to get back to Vermont, to settle down here. They moved me to Portland, ME, and that’s when 1 started looking seriously. A job, with what was then the Greater Vermont Association, which is the Chamber today, came up. The executive director’s position executive vice-president I think it was called at the time. I got the job. We had myself, a full-time assistant and a part-time bookkeeper. That was it. We rented a little space down in Montpelier.

VBM: What year was that?

Barbieri: I started October, 16 of 1969.

VBM: So you were pretty young?

Barbieri: I like to think that I was very young! But I was pretty young, in my late 20s.

It just grew from there. But I’d always had a love affair with Vermont from my earliest remembrance, and I decided I wanted to live here, raise a family here, and I was able to do it. Fortunately.

VBM: Have you always lived here in the Barre area?

Barbieri: When I was working for Hood I was living in Jericho and working in Burlington, and then I was commuting to Montpelier from Jericho for four or five years. Then I thought that was kind of silly and bought a house in Worcester. I live in a different house now, but still in Worcester.

VBM: It can be nice to stay in one area for a long time.

Barbieri: The reason this has worked for me is that, when I took my first job out of college I thought I’d be there four or five years, and that’s about as long as I was with Hood. Then, this job was so challenging over the years, and there was so much opportunity to add and to grow, that I kept getting reenergized. Lobbying came along and that really got me cooked, and I was doing all the lobbying for the Chamber for a while, before we got the money to hire more lobbyists. Then there were things like the Business and Industry Expo, which is now in its 18th year. It’s grown to the largest business trade show in northern New England, and that really got me excited and challenged.

Then we created a business/education non-profit partnership organization, to bring educators and business people together. That was in 1982 or ‘83, and that got me energized, then we started with the international trade stuff and that got me energized – so it’s been a series of things that we should be doing as a legitimate Chamber of Commerce, and as we kept adding them it kept me excited and interested in the job.

VBM: What exactly does a Chamber of Commerce do?

Barbieri: There are basic things that Chambers do, but lets talk about state Chambers, cause there are basically three levels of Chambers in the United States. There are locals or regionals, like the Central Vermont Chamber, the Lake Champlain Regional Chamber, the Rutland Regional Chamber, and so on.

Then there are state Chambers of Commerce, and there are 42 or 43. of them right now. And then there is the US Chamber. The statewide chambers, all of them in the United States, build their organizations on lobbying. Lobbying primarily at the state level. They represent their member’s interests in governmental affairs. They protect their members from legislation that might be harmful for economic growth, and they advocate legislation that will be helpful in creating a better economic climate in the state.

That’s a general statement, but it’s pretty much the baseline issue for every state chamber – lobbying at the state level. We all do some lobbying at the federal level, but it’s at home connecting with our state’s congressional delegation. We don’t lobby the New York State congressional delegation, for example, and we don’t have anybody in Washington that lobbies for us.

From there it varies. A lot of them have business/education type activities, insurance plans or other group programs for members that help them save money. Like we have a health insurance program. Many of them will get involved in tradeshows. In our case, we’re a lot unique in that we’re the only state Chamber in the country that has a strong tourismmarketing program. The reason for that, is that when we were created in 1950 by (future governor) Deane Davis he was one of the leading proponents for the creation of this organization – it was created primarily to represent the travel and tourism industry and marketing programs from the private sector view point. It wasn’t lobbying, it wasn’t doing tradeshows. It mostly produced publications like doing guide books and doing some other marketing programs in conjunction with a group of hotels and inns.

When I came here in 1969, the organization was still primarily doing that. The vast majority of members were in the travel and tourism industry There were other members who were supportive of the mission, notably National Life, IBM, General Electric. So there were other manufacturers and some banks that belonged, but they weren’t in it to get something directly for themselves. It was much more indirectly. They were trying to support a healthy Vermont economy, in this instance, working through the travel and tourism industry.

As we’ve grown, we’ve never diminished that part of-our program. Actually, it’s increased over the years as we’ve added other programs. We’ve got about 1,600 members in Vermont now, and about 950 of them are in the travel and tourism industry, so it’s still a big chunk of our activity.

The lobbying that we do is for all sectors, and then we have the other programs that I mentioned. So the Chambers at the statewide level are really focused at governmental relations, governmental affairs, and being active in that arena. As part of that, most state chambers have Political Action Committees, and we added one in 1997, that focuses strictly on state campaigns. We don’t get involved in any of the federal campaigns at all. By state campaigns I mean the Legislature, and we can play in the statewide races, but we don’t, by choice.

VBM: In your time here with the Chamber, you’ve seen all that’s happened close-up over the past 30-plus years. Would you talk about some of those changes, in the Chamber, but also in the state as far as economic growth, industry, tourism, the Legislature and state government?

Barbieri: There are two areas that stand out for me. One is how Vermont has changed politically.

In 1969, when I started, Deane Davis was governor, and I had the opportunity to get to know him, as I have the subsequent governors. Davis, in my view, was a politically moderate Republican. He was followed by Tom Salmon, who was politically moderate as a Democrat. Vermont had always been labeled the most Republican state in the nation, and it had been Republican in both the Legislature and in its governors virtually forever, until Phil Hoff. But it wasn’t a conservative Republican state, it was a moderate Republican state. George Aiken was a moderate guy. He was the one trying to end the Vietnam War, even though he was a Republican.

Now, Vermont has transformed itself into one of the most politically liberal states in the country, so that’s a big change that I think has occurred since the late ’60s until now.

The other change politically is in the activity at the State House. The Legislature has become much more professional, if you will, in its persona than it was in the ’60s and ’70s and even the early ’80s. It still takes pride in being a citizen Legislature, but the sessions are longer, the lobbying is more intense.

Part of that is the result, I think, of the whole political game shifting, to some extent, from Washington to the states. There’s a lot more legislation that originates at the state level and shifts from state to state, rather than comes down from Washington. So the states have been playing a lot more active role in politics in creating and passing legislation, and model legislation comes from some states. The action has shifted, and there are a lot more lobbyists now at the state level, in all states.

Here in Montpelier, when I started, there was one major association of business lobbyists, and it wasn’t us, it was Jim Mereness for the Associated Industries of Vermont. Some of the other organizations that are pretty well represented at the State House now didn’t even exist then, or were a lot smaller than they are now. So you’ve now got hundreds of registered lobbyists in Vermont, and dozens of very active organizations or hired gun lobbyists who spend a lot of time in the State House.

When we started lobbying, I was our only lobbyist. I virtually lived at the State House during the session. When we were getting a lot more involved, so were a lot of other organizations that represented a group of interests. Maybe they’d represent the automobile industry, or the farmers, or other groups. So you’ve got this kind of duality of organization lobbyists like the Chamber and other trade groups, whether they be environmental or business or human services or whatever, and then you’ve got a lot of organization businesses, with lawyers and others who represent groups of businesses as contract lobbyists. That’s a big difference, and I think politically, those two things are the biggest changes I’ve seen.

As far as growth in the state, Vermont hasn’t grown as fast as many other states have grown, and its growth has been focused in -the northwestern part of the state. For example, this region here, central Vermont and Washington County, really hasn’t grown much in the last 10 years. The population has been pretty stable, the economy has been relatively stable. There are other parts of the state, though, like the Northeast Kingdom, that haven’t grown much. There’s been more activity in the southeastern part of the state, and I think that’s been the result of the Interstate highway and the proximity to some of the major markets down south.

We haven’t seen growth that’s been spread equally or even close to equally throughout the state. It’s been focused in the Chittenden County area. There are reasons for that. They’ve got the lake, the interstate, a legitimately regional airport, the university, a major hospital – all those things that would attract major investors. It’s a big challenge to spread some of that growth around.

So I think those two areas – the political side and the disparity of the growth side – are the two major things I’ve seen.

And the economic growth side is accompanied by a lot of shifts. The agricultural community has shrunk in terms of the number of farms.

VBM: There’s a massive difference in the actual number of farms over the past 30 years.

Barbieri: Although, when I was a kid working on the farm in Cabot, there were a lot of small farms. There was a guy near MY uncle’s place who had 12 cows, and there were a lot of farmers struggling like he was. Since then there’s been a lot of consolidation, and Vermont still produces a heck of a lot of milk, even though the number of farms has really been reduced.

VBM: What changes have you seen in economic development, and what changes do you foresee coming?

Barbieri: The changes, besides the way it’s grown, have been in the decline in the number of farms and the erosion of the manufacturing base, which is probably the single change that has most impacted on the economy. We’ve backfilled that, as has most of the country, with service industry jobs. Thankfully the travel and tourism industry, despite the lack of support it’s had over the years from the state, has continued to fill in that loss of jobs in the manufacturing sector. It’s been a challenge for Vermont, and its only been exacerbated over the last four or five years with the loss of thousands of manufacturing jobs all over the state. IBM’s changes over the last few years have hurt, and there have been job losses with larger businesses, smaller businesses, manufacturing businesses, so tha’t’s a change which has affected the makeup of the economy. When we lose those manufacturing jobs, it makes it more difficult to get incomes up in the state.

One of my own personal concerns that has really bugged me over the years is that we’ve never been able to get the average wage in Vermont up to the national average. It seems as though we are getting better in that regard, but losing these manufacturing jobs only makes that tougher. Those tend to be better paying jobs, particularly at the hourly level. There are good paying jobs in the travel and tourism sector, but sometimes we don’t recognize those jobs. Travel and tourism has a lot of variety of jobs. It covers such a broad piece of the economy – attractions, hotels, restaurants, and a lot of other industries in the state depend on it.

Cabot is an example. They are a dairybased manufacturer that depends a lot on travel and tourism. We’ve got an economy that’s interdependent in a lot of ways, a lot more so than many other states.

VBM: One of the issues that consistently comes up in these interviews is Act 250 and the whole permitting process. There seems to be an overwhelming consensus that it needs to be improved. What would you like to see happen with that permitting process? Do you think the Legislature fell short this past session in doing something substantial about it?

Barbieri: There’s really nothing wrong with Act 250 itself and its criteria. The problem is with the implementation and the process.

VBM: That’s exactly what I hear over and over. Everyone seems to like the Act and what it stands for, and want to leave that alone, but actually getting all the permits for a project can be a long drawn out mess.

Barbieri: We hear that, and have heard it for years and years from our members. The delays, the appeals, the unpredictably of it is what drives business people nuts and drives investors nuts. I believe it has been a disincentive to investment in this state. In so many ways perception becomes reality, and the perception that I hear from a lot of people out of state is that we have a process here that is very difficult to get through, very costly and very unpredictable, and we need to fix that.

So what do we do?

The legislation that the governor introduced – and the Chamber and a number of other groups worked hard at putting together a proposed bill that is very close to what the governor introduced – would fix a lot of the process. I’m not a technician on the permitting process, but it really does need to be reformed, to make it more predictable for businesses.

Most of the business people in the state are here because they want to live here and raise their families here. They love Vermont. I’ve known a lot of business people over the years and there are very, very few of them who have any interest in seeing the environment of this state decline or in any way be diminished or be hurt. But they get very frustrated with the process of Act 250 and with some of the other regulatory processes in the state as well.

There are things that can be done to change the perception of Vermont, and I think that Governor Douglas understands that. He’s been passionate about Act 250 reform, and has gone to the mat for it. You asked what I think is going to happen, and that’s a tough question to answer.

There’s a bill sitting in the Senate Natural Resources Committee that I think would be an improvement over what we have now. It’s not as much as the business community and certainly the Chamber wanted, but it’s clearly a step in the right direction. Whether that bill will come out or not, or what form it will take when it does come out is, I think at this stage, a toss up. It’s an election year, and that makes people do strange things.

This is kind of a sidebar, but one of the things that we could do to improve the quality of legislation in Vermont is to have four-year terms for the governor and at least for the Senate. You get elected in Vermont, and you can’t help but get up the day after the election and think about what you’re going to do prepare for reelection, which is a short two years away. There are only two states left in the nation that have two year terms for governor, and that’s Vermont and New Hampshire.

The problem in Vermont is process – it takes a constitutional amendment to change the term, and that’s a very long, difficult process. But it would make things like getting a more focused, nonpartisan, thoughtful consideration of some of these major issues a little less political than they are when you’ve got that looming election looking at you.

VBM: What’s your view on the Vermont sales tax?

Barbieri: We’ve had a policy that we publish each year which says that Vermonters are over-taxed as it is, the business community is overtaxed as it is, and we don’t want to see any new taxes unless they’ve really been proven to be necessary.

For example, when we had those deficits in the early ’90s, we supported some of those temporary tax increases to get us out of that mess. So we’re not always hip-shooting, anti-tax. But Vermont is heavily taxed, and that along with permit reform and along with a few other things, is what leads to this perception, whether it’s fairly imposed on us or not, that Vermont is not always the most business friendly state.

So in this particular legislative session we opposed any new taxes. We did support some tax shifting in reforming Act 60, if, and that if should be underlined, if we could get some cost containment in the education system in this state. So we end up with more sales taxes. We did support the repeal of the sharing pool. That was just a disastrous part of Act 60 from the get go.

VBM: It was very divisive from one town to the next.

Barbieri: Exactly. We opposed it before it was ever passed. That was repealed, but we continue to layer on taxes. A penny here, a buck there, may not seem like much, but incrementally over the years, it’s beginning to add up. We’ve got a fairly high corporate income tax, a fairly high personal income tax, high property taxes, and we’re inching up there on the sales tax, which of course is exacerbated by our neighbors (New Hampshire), who of course don’t have a sales tax.

So it’s tough to point to one specific tax increase that you might say is the straw, but it’s taking a toll. What we’ve advocated for a number of years is to just step back and focus on developing a tax policy for Vermont that, if nothing more, we can use as a guideline for the Legislature and any administration. It doesn’t really matter which one. But we don’t do that. We tend to go where the wheel squeaks the least and add on taxes when we need revenue. Again it goes back partially to the fact that it’s tough to develop any longterm policy when you know that in two years you may be out the door and somebody else will be there. That makes it a lot more difficult, whether it’s tax policy or if it’s environmental policy or anything else.

VBM: You were the main force in developing the Business and Industry Expo. Could you talk about that, how it’s changed over the years and what it does for the state of Vermont?

Barbieri: Let me say that with Expo, and any of the other programs that we have, we have a staff here now of 20, and we have any number of committees that are made up of Chamber members. They’re all volunteers, they don’t get any honorariums, they don’t get mileage and most of them don’t even get a free lunch, and the same is true of the board of directors. All Chambers are still what we call volunteer organizations – the members volunteer a lot of their personal time to help the organization.

With that said, when we created Expo it was with the idea that it would be a manufacturers trade show. And it was for the first few years, and we held it at the University of Vermont’s Patrick Gym. It was the only place we could find that fit the need at the time. It was marginally successful in the early years, but we realized that there were a lot of other businesses that wanted to participate, and there was a need for a more general business trade show for Vermont.

The purpose was to promote Vermont businesses to each other, but also to promote them outside of the state, to attract attendees to the show who could learn more about what Vermont businesses offered and have the opportunity to onestop shop a lot of different businesses instead of having to travel all around the state, and conversely, to give businesses the opportunity to meet with their prospective customers without having to drive all around the region.

A couple of things happened about the same time. We made the decision to expand the show and open it up to other businesses, and the Sheraton Conference Center was developed, and that gave us a venue that was more fitting for trade shows. The University did the best it could to try and present us with a location that fit the show, but it was a business trade show, and Patrick Gym was a basketball court and it wasn’t intended to be set up for trade shows. So we took advantage of Sheraton’s facility and moved the show there.

It was Eke a shot of high test gas into the carburetor. The show just took off from that point and it has grown. We outgrew the Sheraton from the get go and we have a waiting list for this show every year. We fill the Sheraton, and it’s the largest business trade show in northern New England. It has really become a premier business event. It’s more than just a trade show. There are seminars and workshops. It’s networking.-It’s events like dinners and we do an export business of the year award, and we do the Dean C Davis Outstanding Business Award every year. It’s actually a joint award from Vermont Business Magazine and the Chamber. It’s just become a business extravaganza.

There is just so much stuff going on. It attracts business leaders from around the state. We have exhibitors now that come from Canada, Taiwan, Japan, and Russia. The Expo has been a premier product of the Chamber and we’re very proud of it. We have a very hardworking committee that literally starts planning for the next event the week after the Expo is over. It takes us a year to put it together. We’ve been fortunate for the past four or five years now, IBM and Verizon join together to do a technology pavilion at the show. That’s a great attraction.

VBM: You’ve mentioned Taiwan and the Pacific Rim. I understand you’re headed there.

Barbieri: I’ve actually resigned from the Chamber effective November 1st, and I’ll be relocating myself in Shanghai. A lot of things happen coincidentally, but in this case, we created an international trade committee in 1992 or ‘93 out of a group that had come from the Leadership Champlain Program in Chittenden County. The group was working on international trade and had stayed together and were networking informally and we were kind of helping them along. They became the basis for the international trade committee. International trade was becoming more relevant to the Vermont economy at that point.

Coincidentally with that, I got a phone call from Senator Jim Jeffords that said that he had an intern that worked for a staffer of his that had worked in Taiwan and Taipei. When he returned he said, wow, this place is cooking. They’ve got a world trade center, the economy is booming, and it might just be a good place for Vermont to look at.

Well, the state was pretty much focused on Canada, as well it should be. It’s by far our largest trading partner.

But Taiwan was an interesting project for the committee. So we invited the guy who ran Taiwan’s economic development office in New York City to come up. His name is Sam Lee, a real dynamite guy, and he said that you have an economic opportunity in Taiwan, and we really welcome economic investment and trade with America because of the large trade surplus that Taiwan has with the US.

The long and the short of it is that they invited Jim Jeffords to lead a trade delegation in 1993. The Chamber organized it. It was our first trade mission to Taiwan. Subsequently in 1994 and 1996 we participated in a large trade show at the World Trade Center there.

I’ve been to Taiwan 25 times now, and we’ve done probably 23 trade missions, and some have been big ones, like with Jeffords. In 1999 we took Governor Dean over, it was his first trip overseas as governor, and he’d never been to Asia before. We’re taking Lieutenant Governor Dubie with us in October.

Those are general trade missions, where you have a mix of government and business people. They’re more familiarization type missions. But we’ve also done a number of targeted trade missions. Food products, recruiting students and more. We’ve run the gamut. Those tend to not be as big – three to 10 people. Very focused. Match making, where you put the potential customer together with the potential company.

So over the years we’ve evolved into a lot of different venues in Taiwan, and in 1998 we opened an office in Taipei. At the time there were about 13 or 14 different state offices in the World Trade Center in Taipei.

We looked at that, and I studied it carefully, and we realized how multiactive they were. They were recruiting students, they were promoting tourism, they were match making, they were doing market research, they were working to promote individual companies, and so on.

We’re a private, non-profit, as are all Chambers, and we’re funded by our members. The offices there in Taipei were being operated by their state’s commerce department. We’re a private non-profit, and we didn’t have the $150,000 to $175,000 that it costs to run one of those offices.

But I had made a friend on my visits to Taiwan, a man who ran a large trading company in Taipei, with offices in Shanghai, Hong Kong, Bangkok and so forth. We’d become very good friends, and he’d been a mentor from the get go in 1993.

He’s Chinese, and he said, “If you want to be successful in this market, you’ve got to be patient, you’ve got to be focused and you’ve got to build relationships. That’s the culture here. The business culture is a personal culture. Don’t do what we see Americans do, and that’s come over on trade missions from different states. They bring the governor and they bring a lot of business leaders and there’s a lot of glad handing and fancy dinners and all that, and then the Americans go home and we don’t hear from them any more. Meanwhile the Americans are saying, well. we didn’t do any business there, so we guess we’ll try some other place, while the Chinese are saying, what happened, we haven’t heard from them.”

My friend told me you’ve got to invest four or five years before you’re going to see any results.

So I researched the trade offices, because he kept saying to me that we had to get some representation over there. I was at his home and I was looking to him for some guidance on this, and finally he said to me, “Why don’t you let me do it for you,” not meaning personally, but let his office set up a Vermont trade office in his headquarters in Taipei to represent Vermont in Taiwan. Well, we did that, starting in 1998.

Now, everything that he said has worked, and we’re starting to be successful. The window of opportunity has opened up in a number of ways. A lot of the activity is shifting from Taiwan, and from other countries in the region, into China. The Chinese government has identified Shanghai to be the economic capital of Asia, and it’s happening.

Hong Kong has held that title for quite a while, and though Hong Kong is technically part of China, there’s still a lot of competition going on between the two. The Beijing government wants to see Shanghai as the economic capital, so an awful lot of investment is pouring in there. There’s about $45 billion to $50 billion US dollars worth of private Taiwan investment in China, and most of that is in the Shanghai region. A lot of other investment is pouring in, and a lot of American companies are going there.

So I’m going to be moving to Shanghai. I’ve already got my apartment, I’ve already got my bank account opened. I never dreamed I’d be putting my hardearned money in the Bank of China, which is wholly owned by the Communist government of China. I’m going to be operating out of Shanghai, and we’re going to be opening a Vermont office in Shanghai as well. It’ll be in the office of my friend, whose main office is in Shanghai. We’ll also maintain an office in Taipei, and I’ll now be able to utilize his network of offices to represent Vermont and we’ll be stepping up our presence significantly by this move.

VBM: You’re certainly no stranger to the culture there, but this is still a big move.

Barbieri: I’ve fallen in love with the culture. You get a window of opportunity in life to do something you want to do. I’ve been thinking about this for four years, and now’s the right time for me to do it. The kids are out of college, loans are paid off, all that sort of stuff

VBM: Is your wife going with you?

Barbieri: No. My wife is an English teacher, and she’s actually taught a couple of summers in Taipei and really loved it. But for now, I’ll be back every couple of months for a couple of weeks, and she’ll be over to visit for winter vacation. I see her as very possibly teaching there next summer, and she can take some leave of absence without losing her benefits or seniority

I see this at this stage as a two or three or four year thing for me, and I see her coming over and teaching for six months or a year, and then we’ll decide what we do next.

VBM: Well, it sounds very exciting.

Barbieri: You can tell I get excited about it. The culture there is a lot like what America was. People are respectful, people are responsible for their actions, they have a work ethic that would blow our socks off It’s an honor to have a job, and I find that appealing. There’s so much energy right now in southeast China, and in Shanghai in particular. There are a lot of young people coming in from rural areas that are very well educated, which is another thing I like about China. People are very focused on education. Families tend to save up their money for their children’s college education before they spend on other things, and in the US it’s kind of the opposite. Here they wait until their kid is 16 and then say, “Oh my god, what are we going to do?”

There’s a lot of construction going on, new housing, new commercial projects, and it’s a fun place to be right now. And I think there’s a lot of opportunity for Vermont. Taiwan has been Vermont’s fourth largest trading partner for some time now. Much of that is driven by IBM, but not all of it. We export lumber there, we export food products there, we’ve been recruiting students from there.

And in regard to international trade, I think it’s an important area for Vermont to focus on. If we’re going to get quality jobs in Vermont, state policy makers need to make attracting investment to Vermont and creating a strong economic climate in Vermont, as important as environmental protection and social services. It doesn’t have to be more important, but it does have to get equal billing with those other two sectors.

It never has, and I think this current administration is doing a great job of trying to notch it up to be as important. Without a strong economy, we don’t have the resources to protect the environment, nor do we have the resources to take care of our social needs. Focusing on jobs has always taken a back seat to the other two. It’s critically important not only to create the jobs, but to get the wages up in this state. We can do that without compromising anything. Other states are balancing all three. We need to put the resources necessary into attracting that investment and giving the secretary of commerce the resources he needs to go out and do it. You can’t appropriate one-time money to do this. It’s not like travel and tourism marketing where you can blitz New York City with ads on Monday and Tuesday and get a return the following weekend. Attracting manufacturing investment, for example, Is a longterm process. You’re sowing seeds now which may not pay back for five or 10 years. You’ve got to have people out there talking to potential investors. We’ve got to get serious about that.

VBM: Which brings me to another thing I wanted to discuss. IBM has just announced another 500 lay-offs. Is there anything that can be done about that?

Barbieri: IBM has been a wonderful employer in this state, and has contributed enormously to the state as a whole and not just to Chittenden County. At the same time, they are like any other business, vulnerable to the economy and what’s going on globally in the marketplace. Much of what they produce here is exported, and what’s happening is that there is a shift in the market, which is affecting IBM, and not just in Vermont, and is affecting other companies. So a lot of what is going on here is beyond our control.

But, I can’t help think that we could maybe have made fife easier for IBM over the years. They’ve wanted the Circ Highway for forever, and it’s still not there. I don’t think that’s asking too much for a company that did employ 8,000 people. Getting permits has never been easy for them, for their expansion. They’re paying a lot more for power here than they would if they were located elsewhere with the same size facility. That has always been a problem. So it hasn’t just been the international economy that has taken its toll.

Looking back, maybe we could have made this facility a little more important to IBM when the company makes those decisions. A lot of the investment now by the company is going to Fishkill, New York, and not here. So you can draw your own conclusions from all of that. There will -be a lot of Monday morning quarterbacking about what went wrong.

It’s certainly not too late for us to be more accommodating. VBM: Any other areas that you’d like to include in the interview that we haven’t touched on?

Barbieri: One of the things that I feel proud that the Chamber has done, is that it has made an effort now for 10 years to bring the business community and the education community a little closer together.

I recall the meeting that took place in the Legislature when the House and Senate Education Committees held a joint hearing in Room 11 and they invited a handful of business people to get an idea of what business people – employers thought was going on in education in Vermont. It was in the late 1980s. I had been married to my wife, who is a teacher, for about three years, and I was getting a real education about education. Id never paid a whole lot of attention to it.

At that hearing I was blown away by the criticism from the other business people that they weren’t getting the product out of the education system that they needed. Kids were coming in who couldn’t read or write or communicate.

The headline in the paper the next day was “Business Community Levels Shotgun at State’s Educators.” That bothered me.

A few years later we created an education committee in the Chamber, and they were looking for a project. Coincidentally, the Department of Education had a grant from the federal DOE to work on schoolto-work programs, with the aim of making the curriculum a little more relevant to what was happening in the workplace. Going into the third year of that four-year grant, the Department of Education came to us and said this really needs to be administered by an organization that is working much more closely with business.

So, the grant came to us, and that really helped us become much more involved in working with educators and with the Department of Education and working to improve the quality of education in Vermont.

Important to me out of all of this was that we started to get business people and educators to sit down and start talking with each other. Business people started going to the classroom, educators started bringing their kids into the workplace. Developing a relationship was the beginning of developing a mutual respect for one another. I think we’ve come a long way in doing that.

Our business education partnership has moved into major mentoring work in the state, we do a lot of workforce training. We’re working with the construction community.

I’m proud of that organization. We have a separate director and a separate staff that does it, and they work with a lot of regional chambers around the state, who are doing a lot of this sort of work on a regional level.

We’re not having a love-fest yet, but the work that has been done between the business community and the education community over the last 10 years has really brought a new level of respect, cooperation and improvement in meeting the educational. needs of employers. They don’t have to do as much remedial training of people who come into their workforce. At the same time it allows them to focus more on utilizing the skills of the young people as best they can. I think there’s been a big improvement there.

Tourism gets back to its agricultural roots

February 10, 2008 - Leave a Response


Barna, EdWhen the time of decision came at a first-ever conference on agricultural tourism at Vermont Technical College on February 4, show-of-hands voting found a very large majority of the 40 or so people present thought that forming an ag tourism association would be a good idea.

No one raised a hand to take the opposite view. And perhaps most importantly, nine volunteers stepped forward to form a steering committee to get the legal and administrative work done to organize a non-profit similar to the Vermont Attractions Association.

Hosted by the Vermont Department of Agriculture, Food & Markets, the day-long event included workshops with farm owners experienced in the tourism field and with a variety of consultants. Some of the discussions were broad and general. but more dealt with nuts-and-bolts specifics: setting up signs (there is an agricultural exemption if you are retailing some product); producing a brochure for tourist racks (have the key information in the top three inches because that’s all that will show); gaining bus tour business (keep the driver happy, for instance by having a good place to turn around), and more.

By the end, the participants were cautiously optimistic about playing a bigger role in the $2.12 billion Vermont travel and tourism industry (December 1996 figure from the Vermont Tourism Data Center at UVM).

Susan Kruthers Moore, president of the Vermont Attractions Association and director of the Vermont Chamber of Commerce’s travel department, summed up the general feeling when she said, “Developing a connection between agriculture and tourism is long overdue.”

Actually, the Agriculture Department had been working up to the conference for a year. Roger Clapp, the Deputy Commissioner for Agricultural Development, has taken a special interest in the subject, and Lindsey J Kitchel, a specialist in horticultural marketing for the department, had led an agricultural tourism initiative through several smaller meetings.

If the February conference released pent-up enthusiasm and energy, it was largely synergy, the coming together of elements that could together create the basis for far more vigorous development and promotion of ag tourism attractions.

Basic to everything else has been Vermont’s unique landscape. which pro-farm voices have long said is attractive because it is an open and working landscape rather than simply a billboard-free nature preserve. That concept has been a key argument in favor of the state playing a major role in current use taxation (whose uncertain status was a major concern at the conference), and has been an element of the Northeast Dairy Compact’s attempt to give farmers a larger share of the price of their milk.

Along the roadsides, visitors already encounter numerous farmstands, some of them (particularly those involved with maple syrup) highly sophisticated marketing operations with mail order components. Even the more basic type of vegetable stand is likely to be listed in a state brochure alerting visitors and residents alike where they can buy fresh produce.

Farmers’ markets augment those operations, often using strategic alliances with artisans and bringing in musicians and other entertainment to make the markets more like fairs. And there are the fairs, also listed in a state brochure.

For those who know it, the Farm Show that takes place in Barre each winter is a source of multifarious entertainment, as well as being a kind of megatrade-show. Taking advantage of the lesser seasonal demands, all kinds of farm associations hold annual meetings; agriculture-related companies hawk the latest in teat dip, calving chutes, sap separators, etc; and visitors sample goat’s milk fudge, watch the Farm Princess crowned, and get to see the House and Senate take turns agitating a Jersey cow’s udder in the annual “political pull” event.

One way or another, the Farm Show gets mobbed, demonstrating that even when the landscape is white rather than green, farming has considerable drawing power. It was almost impossible to find parking space in the area surrounding the Barre Civic Auditorium, the hockey rink, and a third building into which the show has grown.

Another network that intersects the previous web of retailing involves Vermont’s highly active specialty foods industry. In at least one instance, an ag products plant has become major attraction in itself: the Ben & Jerry’s factory in Waterbury, which boasts of having the highest attendance (in six figures) of any Vermont tourist attraction.

But beyond these meeting points between consumers and producers, there is a new emphasis on bringing visitors to farms in a way that is reminiscent of heritage tourism. Farm bus tours, farm bed-and-breakfast inns and farm activity days, all promise to expand the numbers of visitors.

“Farm to farm tours, agricultural tours, farm, garden, wine tours, technical visits, independent travelers, farmstays, country functions, conferences, group tours, countrystyle holidays, coach tours, special interest, travel….” Is the style of that list a giveaway as to its source?

The subjects head a printout from a New Zealand World Wide Web site, an online brochure that goes on to say “Welcome to Farm to Farm Tours” and gives information on the search subjects mentioned. One point made strongly at the ag tourism conference was that other countries, notably in Europe, have done far better at seeing it is worth taking steps to counter the loss of small farms because of their off-farm value, including their role in tourism.

Finally, the ag tourism movement is culminating a decades-long process of diversification that has made the agricultural landscape as intriguing as it is picturesque. A traveler is likely to encounter not only horses, sheep and goats in addition to the cows, but also free-range chickens and turkeys, buffalo and beefalo, fallow and red deer, emus and ostriches, trout runs or tanks, miniature pigs and donkeys, guinea fowl and peacocks and pheasants, etc., not to mention all the kinds of fruits and berries and vegetables and flowers and herbs and Christmas and maple trees that grow on animal as well as strictly horticultural farms.

The other essential element of the synergy is willing visitors. Experienced conferees left little doubt that whether it’s kids wondering where the milk comes from or adults trying to recapture memories of visits to Grandpa and Grandma’s place, there is a tremendous hunger among urban residents for agricultural encounters.

“They love to hear about you and your family,” advised Pam Allen of Allenholm Farm in South Hero, the state’s oldest apple orchard. “We’d like to keep it that way,” she said (that is, keep the oldest business alive) “so we had to think of other things than selling apples.”

In their case, the orchard and home made apple pie get linked by tour operators with the Hermann’s Royal Lipizzan Stallions of Austria, St Anne’s Shrine, and other Grand Isle County attractions.

“They (tourists) are out there, and they love farms,” Allen said. That view drew unexpected support from across the New Hampshire border, from Courtney Haase of Sutton, NH.

Sutton had come partly because her dairy goat operation has strong ties with Vermont restaurants, who use their cheeses. When the Fox TV network included one of the restaurants in one of their programs, the camera people came to the goat fan, and that led to a picture in Yankee Travel Magazine and other publicity–and the deluge began.

Previously, Haase’s operation had advertised in brochures that visitors could stop by at any time. Now, she said, they advise people to call ahead and make an appointment. Success in the tourist field, she warned, could strain a farmer’s ability to get all the chores done.

“We offer a product that they believe in,” Haase said, “that we believe in–the small family farm.” In her area, several dairy operations are seeking grant funding for shared pasteurizing equipment so as to enable a Small Dairy Project.

Though some say tiny dairy farms are a thing of the past, there are people in that part of New Hampshire would believe pan-time dairying is quite feasible, if organized well and tied in with tourism, she said.

“Everything depends on the help,” said Shirley Giard of Bridport, in an interview following the conference. The dairy farm that she and her husband Harold run has already diversified into the tourist market by opening a soft-serve ice cream stand on Route 22A, a major north-south thoroughfare that borders their property.

Bringing visitors directly onto the farm would require having reliable farm workers, who are not always easy to find, Giard said. But she has no doubt that visitors are interested in learning more about dairying.

Sometimes travelers stop for what they expect to be a five-minute tour.

“They end up staying for two, three, four hours,” Giard said. “They’re just astounded with the way farmers can do the work we have to do and the things that go into it.”

Subsequently, they even get Christmas cards from some of those who have stopped, Giard said. Best of all, one summer resident–retired, in his 60s–for the past two summers has spent much of his time helping with the haying, just because he likes it.

The southern part of Vermont, with its proximity to Eastern Seaboard visitors, appears to be further along in developing ag tourism networks and visitor pathways. For instance, Jill Mancivalano of the Adams Farm in Wilmington described how the Deerfield Valley has organized a variety of farms into an “Agricultural Adventures” program, which collective clout has allowed them to advertise in publications.

Visitors can go from a herb garden to a beefalo ranch to a petting zoo to a dairy farm, and not get bored, Mancivalano said. Newspapers and magazines have brought free publicity by reporting on activities like their “Moonlight in Vermont” (for which they were able to afford a professional storyteller recounting old-time farm stories) and their “Fall Farm Days” (self-guided tours that included a corn field maze, a living scarecrow, pumpkin decorating, and more).

The conference veterans stressed the value of having something for visitors to do, whether it was a chance to pet a calf, take a hayride, sample fresh maple syrup, go on a hike with a Ilama toting the cooler full of lunches, or whatever. In that regard, one of the state’s least-recognized agricultural activities has begun spawning (pardon the pun) an increasingly popular tourist activity: fee fishing.

Private fishing “clubs,” which can allow single-day access, spare visitors the need to track down someone who can sell them a license (none needed), the problem of fitting fishing gear in the car (appropriate equipment comes with the admission price) and of hiring a fishing guide to find great fish (a service which can cost up to $175 a day). Catch-and-release allows the fish to grow to thrilling size, such as the 20-plus inchers that are now typical of the four-year-old Beaver Lake Fishing Club in Hyde Park.

Owner John Litwhiler gave up a successful career in resort management to come back to the family place, and doesn’t mind the tradeoff with the cold winters. He’s having the time of his life doing things like taking kids out in the boat with which he feeds his schools of Kamloops rainbows (who long ago cleaned up the sunfish and minnows in the 14-acre lake), and seeing their eyes as the water around the boats boils with hundreds of lunkers.

The $16 per adult fee ($7 for children) allows the angler to take home one fish, Litwhiler said, and it’s possible to pay a per-inch price for others. The state warnings about consuming wild fish because of rain from mercury and PCB polluted air don’t apply to Beaver Lake, he said, because the spring-fed body of water changes over every few days. When other trout stop feeding in the summer heat, the spring-fed lake stays cool and active.

Active as in Litwhiler staying on the job from 7 am to 10 pm during the peak season. Farmer’s hours, almost. But “it’s a lot of fun.”

Shirley Coleman of Monkton, co-owner with her husband Robert of a trout farm that helps supply Litwhiler, said, “He’s doing really well. He’s an excellent marketer. His background really prepared him for this business.”

There has been one fairly comprehensive study of ag tourism, done by Robert Townsend of the UVM Extension System office in Brattleboro, using data through 1995. Federal farm census figures showed the key background fact: visitor expenditures exceeded the annual market value of Vermont’s agricultural products as early as 1940, and a half century later were about four times greater.

“Farm-based/rural tourism” came in fifth on a list of reasons why the visitors who came for pleasure (93 percent) did so. Leading the list of responses was “need for change, see something new” (which arguably could apply to ag tourism as well as anything else), then “culture (ethnic),” then “history, heritage,” then “nature-based/eco-tourism.”

Trips to Vermont reached an estimated 21.2 million in 1994, which included 11.5 million day trips, 7.9 million overnights, and 1.8 million pass-through. New York, Massachusetts, Connecticut, New Jersey, Vermont, Pennsylvania, New Hampshire, Virginia, Florida and Maine supplied the most travelers, in that order.

With some $2 billion in visitor expenditures, there was clearly a market for ag tourism to tap, Townsend found. But farm tourism has its requirements for success, he counseled: “amenities (the product), access, infrastructure, finances, family decision, good organization skills, ability and interest in serving people.”

Would a trade association help? Moore certainly thought so, and guided her listeners through the entire process of setting one up ($25 to register the trade name with the Secretary of State, develop membership dues schedule, draft bylaws, do the paperwork for a non-profit, establish a “home,” get a phone and letterhead, THEN elect or appoint officers and directors).

The Vermont Attractions Association crosses the line into ag tourism with Shelburne Farms, which has a herd of Brown Swiss cows and a prize-winning cheesemaking operation, and the Billings Farm and Museum in Woodstock, where people can learn the history of Vermont farming, then go to see a barn full of Jerseys being managed for milk production.

David Yeatts, the Billings Farm manager, said they have recently gone through an extensive process of fine-tuning and enhancing their farm visiting resources, which continue to draw tens of thousands of people a year.

The UVM Morgan Horse Farm in Weybridge functions as a breeding farm for more than 60 horses, as well as serving tourists. Other Vermont Attractions Association members have ag relationships or components: the Vermont Wildflower Farm in Charlotte, the Maple Grove Farm Museum and Factory in St Johnsbury, Cabot Creamery, the Morse Farm Sugarhouse and Museum in Montpelier, the Cold Hollow Cider Mill in Waterbury Center, the Dakin Farm in Ferrisburgh, the New England Maple Museum and Maple Market in Pittsford, the Sugarbush Cheese and Maple Syrup Farm in Woodstock, the Brattleboro Museum and Art Center (farm history a specialty), and even the North River Winery in Jacksonville (in an 1850 farmstead).

For inspiration, Moore gave the example of how the Attractions Association had grown, prospered and helped members through the years. It started in 1957 with 14 members paying dues and fees of $25 to $200, and printed 200,00Q brochures. Now 54 members pay $2.500 a year, partly because of the advertising value of 1.2 million pieces of published literature that go out, and partly because of workshops, lobbying and other services.

The existence of other, partially overlapping business organizations shouldn’t deter ag tourism from having its own association, Moore said. To the contrary, networking with existing organizations (for example letting guides at the Ben & Jerry’s plant know about nearby dairy farms that welcome visitors) should be one of the fastest ways for an ag tourism group to begin assisting members, she said.

But perhaps most encouraging for the long run was the experience of other countries, where population pressures long ago forced the issue of how to justify the continuing existence of open, undeveloped farmland.

Conferees were given a paper by Richard Carbin, president of the Countryside institute, and C Dart Thalman, director of the International Conservation Institute, discussing the situation in the United Kingdom and Switzerland. Both have land use planning policies and subsidies that let tiny farms continue, even in mountainous Switzerland’s uplands, and the resulting farming community has unions strong enough to influence policies.

“This priority is based not only on food production and food security needs, but on tourism, environmental, recreational, social, cultural, and historical reasons as well,” the study’s authors wrote. At the same time, trails criss-cross rural areas for hikers, bikers and naturalists, without the “No Trespassing” signs so common on this side of the Atlantic, they said.

“There seems to be a clearer understanding in Switzerland and the UK of the importance of farming and conserving the countryside for tourism and vice-versa,” Carbin and Thalman wrote. “Tourism is now the largest industry in the UK and is one of the most important in Switzerland.”

There was general agreement that among other ways Vermont could be doing better, better signs should have a high priority. There was general amusement at a list of international symbol signs–no words–inclusive enough to have a symbol for nudist camps as well as other attractions.

Signs are no laughing matter to visitors, especially urban refugees, said Jim Jackson of Notch Above Tours in Colchester. In their home cities, getting lost is often a quick ticket to having the car stripped of its parts, or even worse, and no one would think of stopping at the nearest convenience store to ask directions, the way Vermonters know they can do at the local general store.

Problems or not, the conferees agreed that farms could use more support from tourism. Jackson, a veteran of the bus tour business, said. “Developing tours will take two years, but there’s money to be made.”

Interested farmers or other business people can contact Lindsey Ketchel at the Agriculture Department, at 802/828-3833 or lindsey@agr.state.vt.us, The steering committee members are Linda Doane, Roxbury, 728-3094; Robin Russell, Tunbridge, 889-5549; Carole Younkman, Morrisville area, 888-2650; Sharon Bushee, Manchester Center, 362-4088; Theresa Ferland Blaisdell, Lunenburg, 892-6108; Laurie Garland, 257-1646, Brattleboro; Sabra Ewing, Vershire, 685-7724; and Betsy Luce, 457-1757.

Ed Barna is a freelance writer from Brandon and author of “Covered Bridges of Vermont.”

Beyond Barns And Buckets

February 8, 2008 - Leave a Response

VERMONT’S STRATTON TAKES ALT-ROUTE TO TOURIST-BUREAU BUCOLIC

Most Vermont travel literature shows red barns, cows and maple syrup dripping into galvanized buckets hanging on tree taps. But that is not “Stratton’s Vermont.” The tagline for the four-seasons mountain resort plays into the perception that its target market–travelers from the upscale areas of New York City–has about the state. To those travelers, Vermont is where church steeples and the country store exist side by side with chic shops carrying Giorgio Armani and Polo. It’s Mozart next to alternative rock, and the essence of Stratton is mountain, friends and freedom.

“We really gave Stratton a proprietary view of Vermont that differs from the Vermont state tourism bureau, which actually is OK,” said David Kemp, marketing director for Jager Di Paola Kemp, Burlington, Vt. “But Vermont to a New Yorker has more subtle contrast and interesting juxtapositions that we’ve been able to incorporate and integrate.”

Mountain resorts tend to do seat-of-the-pants marketing, but Stratton’s owners, Vancouver, B.C.-based Intrawest, recognized that to grow in a flat line market it had to grab business away from other resorts.

JDK, which handled creative for Burton Snowboards and the National Hockey League, was hired 18 months ago to build a brand which at that point had a decent family image but one that was not distinctive.

A demographic study showed that Stratton’s golf, tennis, ski and snowboarding programs attracted more high-income folks than other resorts.

“Since Stratton already appeals to that group, let’s just build the business around them and grab share from competitors,” said Kemp.

Part of building the brand involved a process JDK dubs the Brandmatrix. The tool identifies brand characteristics, in this case escape and freedom, art and culture, food and retail, and then seeks out how the brand identity represents those ideals.

One inconsistency that had to be reckoned with were the topless male dancers strutting at a pub called the Bear’s Den. Was that entertainment appropriate for the brand or would a string quartet or a folk troupe make a better fit?

JDK also is designing signage and resort employees’ uniforms, and oversaw training guidelines on how employees should engage customers so that everyone buys into the project and maintains brand consistency.

“Brands fall apart when the entropy that sets in day to day by people make decisions that are not in the best interest of the brand,” said Kemp. “I mean it goes all the way down to the guy running the lift. Does he’ smile at people or does he spit while loading the skiers? These are things everyone can incorporate in the delivery of the brand.”

The ski mountain has credibility with snowboarders since it is the birthplace of the. sport and hosts the U.S. Snowboard Championship in March. Yet once upon a time Stratton tried to appeal to a younger crowd with a radical positioning. The thinking was if the kids do not want to go, the parents will not make the trip.

“The more you try to be hip and radical, the less you succeed,” said Kemp. “Stratton already has the credentials; all we had to do was not blow it.”

Rather than trying to be all things to everyone, JDK stuck with the one identity for upscale, older skiers, but went under the radar to lure snowboarders. Providing the facilities and programs was enough to let that crowd know that they were welcome. Plus, they had a Stratton that was their own and an icon that perhaps they could rebel against.

“Kids are so sensitive to being marketed to,” said Dave Phillips, a former Sony branding exec who is now director of brand strategy at JDK. “Once they feel like they are being marketed to. they are turned off. They want authenticity.”

The View From Vermont: Tourism and the Making of an American Rural Landscape

February 6, 2008 - Leave a Response

The View From Vermont: Tourism and the Making of an American Rural Landscape. By Blake Harrison. Burlington, VT, Hanover, NH, and London: University of Vermont Press and University Press of New England, 2006. xiv + 323 pp. Illustrations, notes, bibliography, index. Cloth $65.00, paper $25.95.

Blake Harrison’s The View From Vermont traverses the Green Mountain State to explore how tourism transformed Vermont’s rural landscape and identity in the twentieth century. Harrison argues that changing patterns and conceptions of rural work and leisure had profound consequences for people’s interactions with each other and their understanding of rural landscapes. Focusing on the “reworking” of rural Vermont, Harrison is concerned with the “negotiation of landscape and identity according to the context of work-leisure relations” (p. 3). He extends Dona Brown’s analysis of tourism’s importance for nineteenth-century regional identity in Inventing New England (Smithsonian, 1995) and Cindy Aron’s examination of American vacationing in Working at Play (Oxford, 1999).

This reworking involved state officials, residents, promoters, and entrepreneurs who used spring maple sugaring, summer homes, winter sports, and color publicity materials highlighting autumn’s blazing colors to expand the tourist season and enmesh tourism in modern consumer society. The story plays out in spaces of work and leisure across Vermont, beginning with an analysis of Progressive Era tourist promotion and its connections to notions of agricultural and industrial progress. Subsequent debates over hiking the Long Trail and driving the proposed Green Mountain Parkway underscore concerns over balancing accessibility and maintaining “unspoiled” Vermont. Changing seasonal work and leisure, the expansion of winter recreation and associated technologies, and debates about scenic preservation and the environment complete the story. In each case, Harrison emphasizes the importance of work-leisure relations and how landscapes reflect struggles over physical space and human relationships.

Newspapers, promotional materials, travelogues, fictionalized accounts of Vermont life, and surveys are among the sources used to explore resident and visitor perspectives. Chapters open with brief vignettes, including one comparing a book authored by a Vermont farmwoman with that of a summer home owner to demonstrate how residents and visitors shaped the rural landscape and transformed work-leisure relations. While the tourist perspective often masks the reality of rural work, Harrison stresses that to see visitors only at leisure and residents only at work oversimplifies and compartmentalizes reality. By exploring the contestation over farms, roads, ski runs, billboards, scenery, and ideas about Vermont, Harrison highlights the intertwined nature of work and leisure and the negotiation involved in constructing a rural tourist landscape.

Harrison’s reliance on newspapers to explore local sentiment calls into question whether these publications fully represent community voices. The book also lacks any discussion of youth summer camps. These institutions helped shape people’s perceptions of Vermont for generations and deserve analysis within the work-leisure relations framework. Despite these minor quibbles, The View From Vermont offers more than merely a window into New England tourism. In a thoroughly researched, well-conceived, and entertaining book, Harrison uses Vermont to explore tourism’s impact on landscape, identity, and work-leisure relations in modern American culture and society. For those interested in the history of rural places, labor and leisure, and the connections between people and the landscapes they inhabit, negotiate, and create, pick up this book and take in the view. You will enjoy the tour.

Aaron Shapiro has authored several articles on the Great Lakes tourist landscape and is currently revising his dissertation on the subject for publication. He is national historian for the USDA Forest Service.

Vermont’s Economic Future: Building a community-based business climate

February 4, 2008 - Leave a Response

Vermont’s economy is built upon three basic ingredients: its natual resource base, its environment, and its communities. The businesses that make Vermont’s economy run are here predominantly because of history or Vermont’s natural assets and beauty (a manufacturing base that evolved from waterpowered mills; specialty foods and dairy businesses that grew out of an agricultural base; businesses either founded or moved to Vermont because of a love of Vermont’s natural beauty and environment; a travel and tourism industry that flourishes because of Vermont’s working landscape, its mountains and fast streams, its seasons and welcoming communities).

Our thesis is that to build a sustainable, high value economy, Vermont must take a new approach, an approach that considers global competitive dynamics and thinks realistically about Vermont’s assets as a supplier to and participant in the global economy Vermont can be an essential home to highvalue businesses with competitive advantage in their sectors. By determining through strategic and analytic processes which business sectors or sub-sectors are most valuable to Vermont, we can build a thriving state economy while protecting – and in fact enhancing – what we cherish about our state.

Our objective is to create a sustainable competitive advantage for Vermont in those industrial sub-sectors that make sense for our state. We must be smart about how we move forward.

For example, although we should not ignore and must support those businesses committed to Vermont, it is unreasonable for Vermont to strive to be a global leader in any industry that is highly price competitive and labor intensive. Obviously those businesses have either gone or will eventually go to low-labor cost locations. It is simply a fact that any business or industry that has low margins or high factor costs (eg, electricity, labor, bricks and mortar, materials, etc), will eventually be sited in those places where those costs are cheapest or they will not survive.

We can also eliminate striving to compete for any new businesses that rely on tax incentives or other government incentives to decide where to site their companies. Negotiating these deals is a fool’s errand for communities because the incentive packages are easily replicated.

For example, if Vermont offers a tax credit, New York or Pennsylvania will soon more than match it. Further, there is much anecdotal evidence showing that businesses pursue tax credits and publicly subsidized capital whether or not the public money truly influences growth or location decisions.

Given these dynamics, what can Vermont do? The only way to ensure the long-term economic viability of a region is to create an environment that is difficult for competitors to replicate and which is built upon the core strengths of the region.

There are three parts to our analysis.

First, we emphasize the importance of building communities, encouraging education and culture, and developing a work force second to none for very specific industry sectors or subsectors.

Second, we discuss what measures to use to determine which sectors make the most sense given Vermont’s strengths.

Third, we identify tools that other states or regions have used to choose the appropriate types of sectors to pursue as a base for a strong economic future.

Our Greatest Assets, Our Communities, Are Key To A Successful Growth Strategy.

Richard Florida, Carnegie Mellon professor and author of the book, The Rise of the Creative Class, provides a clue for a strategy that Vermont could pursue.

In his book lie quotes HewlettPackard CEO Carly Fiorina speaking to the nation’ governors: “Keep your tax incentives and highway interchanges; we will go where the skilled people are” (page 6). Florida goes on to describe communities that work tenaciously to create an environment where skilled and creative people can thrive.

The approach we advocate exploits the concepts depicted in Professor Florida’s research and their importance to building a sustainable high-value economy. This approach focuses on building communities, encouraging education and culture, and developing a work force second to none for very specific industry sectors The approach targets particular business sectors to encourage them to move or grow in Vermont by attracting the type of people they need to be successful in their sector.

Again from Florida’s book: “Carnegie Mellon spins off great ideas that move to Boston where the talent is. Companies flee to the talent, not vice versa, they look for deep pools of skilled people.”

Vermont is not going to compete with Boston for skilled people across the board, but we can build a worldclass pool of talent in a few very targeted disciplines. Vermont must answer four key questions:

1. What kind of skilled workforce do we want to create?

2. What kind of businesses will fit with this workforce?

3. How do we build and/or attract this workforce?

4. How can we measure the economic value added through this different approach to building our economy?

Florida’s research gives some direction on the third question: “Creative people don’t just cluster where jobs are, they cluster in places that are centers of creativity and where they like to live. These Places, successful places, are multidimensional and diverse. It’s more the creative climate than the business climate.”

We can and must focus resources to make Vermont more attractive to certain sectors by building strong, diverse communities; by exploiting the strengths of secondary, college, and university education in disciplines that contribute resources and intellectual capital to Vermont; by protecting the environment and ensuring safe communities with cultural, neighborhood and recreational opportunities desired by skilled and creative people.

Although this is a new approach in Vermont, a communitybased economic development program is not new to many regions, states or countries. The longer we ignore the trend, the further behind we will fall

How To Measure What Type of Core Businesses to Attract, Foster and Grow.

For direction into what type of workforce to attract, we can look to the business strategists for help, in particular Harvard professor Michael Porter and his work on competitive strategies.

For over thirty years Porter has been the leading thinker on how businesses, regions and nations create sustainable competitive advantage. Porter’s research help’s us think about what type of workforce to build.

First, we need to get our measurements right. As Porter says, “it’s not about creating high-paying jobs, it’s about creating high-productivity jobs.” Productivity measured against one’s global competitors is the only way a company can sustain a competitive edge. The same is true with communities. Unless we continue to upgrade our skills and competencies faster than our global competitors, we will ultimately loose ground.

According to Porter, regions must focus on specific industry segments and build commercially valuable skills and technologies for these segments. For Vermont, this means performing a sophisticated analysis on a broad-range of industries to determine those segments that will need the type of skilled workers that we can develop and/or attract.

Vermont must keep in mind that other regions are fighting tooth and nail to find their own source of advantage. We will not beat Spartanburg, SC, for auto manufacturing; Milan for fashion design; Denmark for furniture design; or Vancouver for distribution. With a rigorous analysis, however, we will find the sector or two in which we can be the global leader. Three caveats:

1. We have to choose very specific sub-scctors. We can’t say, “let’s be number one in “renewable energy.” We have to choose to be number one in a sub-sector of renewables: for example, the design of technologies for generation or distribution or storage. We must be precise in our design, not vague.

2. It may take a decade to build the environment to attract the people, and then an additional decade for a critical mass of business to follow.

3. All regions or states can use this approach – each will identify unique sectors that create a specific competitive advantage for that location.

The first step to this approach is to build the data to carefully target the specific sector to cultivate and grow. There is solid research to support the careful selection of target sectors.

How To Decide ‘What We Are’ As a Community.

To choose the appropriate sub-sectors we could consider the work of Harvard Professor and author Rosabeth Moss Kanter. In her seminal Harvard Business Review article, Thriving Locally in the Global Economy, reprinted in the August 2003 HBR, she describes the strategic choices facing any region or state: a regional or state economy can be based on:

1. Thinkers who specialize in concepts. You create new ideas and technologies that command a premium in the global economy Boston is an example.

2. Makers who are expert in execution. They have superior production skills. Greenville, SC, is an example.

3. Traders who make connections among markets. Hong Kong is an example.

What we cannot be is all things to all people. A region that has a tittle bit of this and a little bit of that will be forever losing the battle to regions that know what they want to be and build the competencies to compete in their specialized niche.

Moss Kanter describes the decadeslong investments made by Greenville/Spartanburg to become a world leader in manufacturing and the hard work required to successfully build a focused economic development strategy:

Developing the Business Case.

First, we must develop hard data identifying key areas where Vermont might provide a competitive advantage to businesses in one or two niche business sectors. This work can be done in tandem with the second step.

Creating the Connection to Higher Education.

Second, we must develop and offer the best education in those subjects to create a workforce integral to our targeted businesses. Some states and provinces provide free education in certain disciplines to build a trained workforce. This approach was taken in the efforts to build Greenville/Spartanburg. It is a key to success to make the commitment to provide the education without requiring that any employer hire the person receiving the education or that the person agree to a accept job or to remain in the community. This is a system built upon confident belief in its mission and its longterm success.

The Case for Cultural Resources.

Third, communities must be supported in developing cultural resources, recreational opportunities and neighborhoods that attract and keep the “cultural creatives.”

Burlington has achieved organically much that a place can achieve to become an attractor community. Think of what Burlington could achieve with a carefully researched, consensus-based strategic approach to its growth. On most nationat measurements, Burlington scores in the “top ten” on “best places to live” lists. This success can be capitalized to encourage particular businesses and economic sectors to choose Burlington as their home.

For example, recreation businesses such as Burton and financial service businesses such as Dwight Asset Management appear to be natural choices. Burton, and companies like it, have their “R&D lab” in their backyard, and Vermont offers fertile recruiting grounds for certain aspects of these businesses workforces.

Companies that provide financial services can build their base anywhere. Dwight Asset Management proves that a successful business in this space can recruit and keep top talent by being based in downtown Burlington. Of course we can – and should – test these assumptions before making large investments to support attracting people that will fit these sectors.

But as examples of what has occurred without a systemic effort, these types of businesses are evidence that this approach to economic development makes sense. And if the data shows that another sector or sub-sector is the appropriate group of businesses to target, we will do well to focus our efforts to attract those businesses.

This approach of building communities with core, attractor amenities and a high quality of life-, providing targeted, topranked educational opportunities; and focusing efforts to target exactly the right economic sector or sub-sector is not limited to cities the size of Burlington.

From Richmond to Brattleboro, St Johnsbury to Bennington, or Springfield to Vergennes, our communities will find a niche and can invest to build neighborhoods that make each place particularly attractive to key businesses in particular sectors.

[this is a header] Building Popular Support.

Fourth, we must create broad community support for these efforts. We must build consensus on an array of goals, such as the type of businesses to attract; what types of housing stock to build; how to design and support schools that meet our economic and cultural needs; how to enhance and protect community and recreational resources that help to build and enhance healthy neighborhoods and towns,

If successful, we are funding an economic future based upon high productivity jobs, limited environmental impact and sustainable economic development.

This consensus-based approach to building communities is tried and true.

For example, the approach worked in Greenville/Spartanburg and was applied to great effect in Denmark, Bavaria, and Cleveland,. OH, to name but four economic regions that have used tools and strategies such ‘as the ones identified herein.

Quebec is now employing a Porter analysis to its economic development approaches.

Unlike a system of tax credits and subsidizing factor costs, a commitment to finding the right economic sector for our state can be sustained even if all of our neighbors take the same model and apply it to ‘their unique set of circumstances. The approach requires vision, commitment, and patience. It can only work following rigorous work to develop the data, to build consensus on an approach to follow and to build the systems necessary to implement the approaches identified.

The commitment must be carried out over 10, 20, 30 years. But it will work. Without this commitment, Vermont can still encourage many businesses to stay in Vermont for some time, some businesses to move to Vermont, and some entrepreneurs to start businesses in Vermont. Over time, however, the best jobs, the best businesses, and the future of the state will migrate elsewhere.

With this commitment, Vermont can build on its agricultural and mill-town history; its unique blend of small, functioning communities surrounded by working landscapes; its wonderful natural environment and safe, vibrant neighborhoods; its world-class educational systems and existing business infrastructure.

Vermont can protect and enhance the qualities that make it a great community and can use them to attract new growth that fits its characteristics.

We are interested in this dialogue because we are committed to our home and to our children’s futures; we are ready and eager to begin the hard work of developing the data necessary to start such an ambitious program, and will dedicate our lives to seeing the vision realized for our children and our children’s children.

A small population, but big business for airlines

February 2, 2008 - Leave a Response

The biggest boost in years to Vermont’s tourism industry has come from the sky. The expansion of the Burlington International Airport, the successful addition of JetBlue flights back and forth to JFK Airport in New York City, plus the highly anticipated arrival of Northwest Airlines in May, makes Vermont far more accessible to out-of-state tourists, who represent 92 percent of tile Vermont tourism business. It also makes travel easier for people in northern Vermont.”The air is out big success story,” said Commissioner of Tourism and Marketing Tom Altemus. “We’re in our third year of this marketing plan. Three years ago, we said we needed to increase air access, We were able to get that in place. Commerce and Community Development Secretary Molly Lambert was our point person, and many people worked very hard on it. The Congressional delegation on the Washington side, the Burlington Airport, the Lake Champlain Regional Chamber of Commerce, the towns, a coalition of state departments such as Economic Development, the Agency of Transportation, Tourism and Marketing. The first thing was to make it a goal, and we have now increased our air service to Vermont by 20 percent. The price to fly in and out of Burlington has also declined. and that is helping us in our battle with other regional airports for service.”

Other airports serve Vermont. Rutland has commercial air service to Boston. Hartford serves the southern part of the state, and Manchester, NH, serves the eastern part. Albany is. close to the western border. But the state’s greatest population and development density is in Chittenden County, and air service has dramatically improved there in the last 12 months.

How did the state sell potential airlines on such a small city in it small state? For one thing, they pointed out the ski business, the many large and small employers like IBM and IDX, the colleges and universities, the hospitals, and the conventions, both in- and out-bound.

“We created a marketing package and talked to airlines,” Altemus said. “We told airlines that if they came or increased their services, we would aid them in marketing in certain key markets. With JetBlue, we’re marketing aggressively in Long Island and Orlando, and we’re finding Orlando to be a fabulous market for Vermont.”

JetBlue was looking for cities to fly in and out of, said Alex Wilcox, JetBlue’s director of operations development.

“Two years ago, we were out raising money and building the business, and one of the things we needed to make this airline viable was more slots to take off and land at JFK,” Wilcox said. “We talked to many communities about our plans, and one of the strongest responses we got was from Vermont. The state and local governments were enthusiastic, Senator Patrick Leahy, Senator Jim Jeffords, Representative Bernie Sanders, and Governor Howard Dean were all extremely receptive. So in return for that support, we knew there was a market in Burlington, and we wanted to get up there quickly.”

The results have surprised even JetBlue.

“Things are going phenomenally well,” Wilcox said. “We’ve been very well received. Burlington generates more connecting traffic than Florida, Buffalo and Rochester, Salt Lake City, Oakland and Ontario, CA.”

Right now, JetBlue only offers two flights in and out of Burlington.

“Once the market builds a little more, We’ll definitely look at adding more service,” Wilcox said. “We only have 11 airplanes right now, and we do 60 flights a day. They start work early in the morning and they don’t stop until late at night.”

When Northwest starts service between Burlington and its hub in Detroit in May, the market will open up even further.

Northwest has hubs in Detroit, Memphis and Minneapolis, and it already flies out of Boston, Providence, Portland, and Manchester. The carrier is accelerating its service to Vermont,

“Vermont is small in population, but it’s a very welleducated and upscale marketplace, so it has been on our radar screen for very long time,” said Terry Leo, Northwest’s district sales manager for New England.

Northwest has invested in a fleet of new, small Canadair regional jets. They are quiet and fuel efficient, and airlines can configure them to their specifications, Leo said.

“Ours are two-by-two with leather seating,” Leo said. “Because they’re so small, they’re good for the environment – they save on jet fuel. So now that we’ve got these brand spanking new regional 50-seat aircraft, Burlington is a no-brainer.”

New England has been a good market for Northwest, Leo said, and he expects that trend to continue in Burlington.

“Everything we’ve done outside Boston has been successful, and the one spoke we were missing was Burlington and Vermont,” Leo said. “We always thought it was a pretty good market. Three years ago, we started Manchester. It went like gangbusters from Day One. Logan is a real powerhouse, but with the traffic and sprawling growth, there has been a movement toward regional airports. It’s a nationwide trend: regional airports and small jets.”

Flap brewing over RMPs

January 31, 2008 - Leave a Response

Vermont markets itself through advertising in a variety of media, primarily to the Northeast. The primary vehicle for this is the Vermont Department of Tourism and Marketing headed by Tourism Commissioner Bruce Hyde. For a number of years preceding Hyde’s appointment in 2003, when the administration of Governor James Douglas began, part of the marketing program included regional marketing organizations.These RMO’s task was to help distribute information to tourists and others interested in travel in Vermont. Former commissioner Tom Altemus developed the initial RMO program in the 1990s. The program was renamed the Regional Marketing Program and there are 11 such RMPs in Vermont.

The RMPs, according to the Vermontpartners.com web site, “is a nonmembership marketing partnership or organization comprised of one or more chamber of commerce, individuals and organizations within a specific geographic region.

RMPs apply annually for firm’s made available through the Vermont Department of Tourism and Marketing (VDTM) leveraged by private sector funds – to: (1) coordinate and consolidate multiple, often overlapping marketing efforts within a region into one cohesive campaign aimed at attracting more visitors to the region and (2) offer marketing opportunities to all tourism-related businesses in a region regardless of membership with any organization.”

Some RMPs are unhappy with the way funds are being allocated. One former RMP member, who asked not to be identified, said; “The sense is RMPs are going away although they still provide budgets. The state gets detailed information on how every penny is being spent.”

According to this person, RMPs must fill out many forms as part of their commitment to the state. Ile complaint from this person was that, “Now the money goes for expenses not administration. So who does the work with a small administrative budget? The program is being starved at the administrative level.”

George Malek with the Central Vermont Chamber of Commerce spoke for the record. He, too, is unhappy with how the state runs the RMP program.

“The RMP is being squeezed and co-opted by the state,” said a blunt Malek. “In the kindest terms the philosophy has changed with the Douglas Administration,” he asserted. “The philosophy previously had been that the state would market out of state and at a minimum get people interested or visiting, and turn them on to Vermont. Then these folks would be handed off to regions that would be able to provide them the detailed information of things to do in their region and take care of them and make sure they had a good time.”

Malek faults the Douglas Administration, which he says, “would like to spend as much money as possible placing ads. They decided the route to getting those funds was to not pay people in the RMPs to greet the people.”

According to Malek, the average RMP budget distributed to the 11 regions annually is $750,000. But Malek said, “the Douglas Administration proposed cutting this by two-thirds to about $300,000 and the savings would go to out of state ads spent by the department.”

Malek argues that by the state spending more on advertising it is really hurting its marketing approach at the grass roots level.

“It doesn’t leave adequate funding to greet visitors,” he said. “The state is basically telling the RMPs to do the work without funding from the state.”

How does this affect Central Vermont? According to Malek, “it reduces the resources to do the hand holding.” Malek’s RMP receives $60,000. But, according to him, “the dollar amount isn’t the issue, the issue is what you can use it for. The state wants us to spend the money on out of state advertising. We have a lot less money for local assistance for tourism.”

Malek also believes “the RMPs will dry up and go away. It’s incredibly top down administering with the Hyde’s office deciding who designs the ads and where they go.”

According to Malek, “they’d (Tourism and Marketing) like they money they give us back and they’d like to get some of our money too for advertising. I’m not happy with it.”

Tourism Commissioner Hyde counters the assertion that the state wants to starve the RMPs.

“We have been vigilante that the money is used for the purpose of marketing not overhead or staffing. In the past dollars went out and were basically an entitlement and the recipients were free to use the dollars in any way they saw best. A lot of money went into supporting organizations such as regional chambers of commerce, instead of being used for effective regional marketing.”

According to Hyde, the marketing study committee of the legislature had strong language to direct to the program to no longer be entitlement instead it should be merit based, competitive and piggyback on state marketing efforts. “We have $500,000 for regional marketing, and we are currently developing the criteria, application and evaluation methods to incorporate the direction the marketing study committee has suggested,” said Hyde. “The money is divvied out based on a formula, the 11 regions know what they can expect, in a formula developed by chambers of commerce in the late 1990s.”

Hyde said the program as now instituted does a good job.

“I think the RMP has gotten more effective initiatives over the past two years. My goal is to make sure these dollars are spent on marketing initiatives and be as flexible as possible on Implementation.”

According to Hyde, the RMPs are being watched closely. There is a 15 percent cap on administration costs to make sure the money is spent on marketing the state. He does realize that in some cases administration costs can burden an RMP and he pointed to mailings.

“We are trying to lighten the cap on administration. Some are burdened with mailing fulfillment and charge back mailing costs and time stuffing envelopes. The state can do the mailing and eliminate some of the burden of mailing.”

Tim Shea at the Lake Champlain Regional Chamber of Commerce, an RMP, is not unhappy with the current situation.

“The program for us has been tremendously successful,” he said. “We have been able to use resources provided by the state and our own. We have been able to attract tourist business to the area.”

According to Shea, “the true role of RMPs is to connect marketing efforts of the state to the small businesses, so they can benefit from state’s marketing effort.”

However, Shea does recognize that top down administration is not always the best way to deal with marketing.

“The regions can determine best how to allocate the marketing resources rather than the state,” he said.

“We get $70,000 for our RMP, there is always more you could do, more money would help,” said Shea. However, “It has worked well up here for us. We have a proven track record as have other regions.”

An environmentalist talks about tourism

January 30, 2008 - Leave a Response

For several reasons, tourism should not be looked at as a panacea for Vermont’s economy, said Mark Sinclair, the executive director of the Conservation Law Foundation.”One of the issues is that tourism focuses on particular towns and geographic areas – Woodstock, Manchester, Stowe,” Sinclair said. “So tourism in Vermont has not meant convincing people to travel to our lesser known feature, like the Northeast Kingdom.”

Then, tourism can be an expensive industry to harbor.

“Tourism typically focuses on communities that are not equipped to deal with large numbers, of people,” Sinclair said. “It requires considerable investments, services, and infrastructure such as medical facilities, parking lots, sewage treatment plants, and law enforcement, During peak fall foliage, for example, rural communities of a couple of hundred people can find themselves incapable of handling the crowds.”

Tourism done wrong, or tourism without limits, can put too many pressures on small local governments, Sinclair said. It is also not an industry that offers the kind of high-paying wages that can support families and helps attract adult children to stay and work in Vermont.

“It’s highly seasonal, and it’s a fairly low-paying industry,” Sinclair said. “It rarely provides the kind of wage levels that support a family. So while it’s an important part of the overall economy, we shouldn’t put all our eggs in the basket of tourism. We have to watch out for ensuring that the pursuit of tourism doesn’t harm our landscape and the quality of life in rural communities. We have to make sure the communities that want to benefit from tourism – Woodstock and Warren and Stowe – don’t transform themselves into tourist traps.”

Vermont is attractive to people because it provides a rural experience. Over-development can kill the goose that lays the golden eggs, Sinclair said.

“People come to Vermont to try and capture what they’ve lost in the suburban and urban lives of other parts of the country,” he said, “Vermont is a place where the pace of life is leisurely, and people can catch their breath. If we begin to cater too much to what we think tourists want, we’re going to end up creating tourist traps that are just like the places our visitors left. We don’t want to turn Vermont into a theme park or Disneyland. We need to nurture the special assets – our scenic highways, our green mountains, our historic sites, and our clean rivers and lakes. Tourism has to be part of a larger strategy for economic development, but we’ve got to be sure that we’ve got an economic stool that has more than just one leg.”

Tourism can turn a place ugly, Sinclair said.

“I’ve been to Gatlinburg, Tennessee, at the base of the Great Smoky Mountain National Park, and it is hideous,” he said. “It’s what Killington wants to become – a major tourist center with theme parks and rows of motels that all look the same, and fast food places. It basically cheapens the experience of enjoying the Great Smoky National Park. At the same time, it does pump a billion dollars or more into the county. I would argue that’s not the kind of tourism Vermont needs or wants.”

Communities must start discussing what they want to look like in 20 years, Sinclair said.

“There are big questions,” he said. “Can our rural communities embrace additional tourism and afford the fiscal burden that comes with it? Is our tourism sustainable? That means, is it compatible ,with protecting communities’ quality of life and natural resources? We need a dialogue. Towns have to decide that they’re not going to be a victim to change, but that they’re going to shape change, Warren and Waitsfield have a handle on managing tourism. They’ve created a regional planning district to try and protect the Mad River Valley from improper growth. Towns have to be proactive. And the state of Vermont has been dismal at providing resources so that towns can get a handle on the growth that comes from tourism.”

Zoning and infrastructure planning insurers that tourism is done in a way ,that protects a community’s identity, .Sinclair said.

But not many towns in Vermont. have the resources or sophistication to ensure, that they’re not victims,” he said. “In most of the rural towns in Vermont, zoning and planning is done by volunteer boards. Complicated decisions about land use are made by lay people with little knowledge of how to deal with intense growth pressures.”

The state spends tax money on marketing Vermont; it must now use some of those dollars to support planning, Sinclair said.

“We have to put an emphasis on using our funding to help our towns cope with the pressures of tourism and rapid growth,” he said.

Senate Battle: `I was expected to back the President

January 28, 2008 - Leave a Response

SENATOR JAMES JEFFORDS was more than halfway through his prepared statement in a hotel ballroom in Burlington, Vermont, when finally he said it: “I will leave the Republican Party and become an Independent.” The political depth charge that the White House and conservatives across the country had been dreading for days had gone off. An unassuming man, Senator Jeffords attempted to proceed with his short speech, surely the most important of his life. But for a few, almost awkward, seconds, he was rendered silent as the throng of supporters crammed into the lobby just outside erupted in jubilation. “Thank you, Jim. Thank you, Jim,” they yelled in rhythmic unison.

It was surely a reassuring scene for the Senator, who went on – when he was allowed – to speak of the pain in reaching a decision that turns power in the US Senate over to the Democrats and puts lead weights around the feet of President George Bush as he tries to implement his agenda. If he has been lonely in Washington, here he is a hero.

“Jeffords Leaves the Dark Side”, said one of the many placards waving in the lobby. “Independent’s Day” said another, carried into the hotel by 16-year-old Ariana Schaal. “I believe in politicians with integrity and I think that is what Jim Jeffords is bringing to Vermont,” she said, with her mother at her side. “We are proud of him”.

It was on his way back to the state late on Wednesday, the Senator said, that he finally made up his mind – despite last- minute bribe attempts from his party to stay in the fold in return for more money for his education initiatives and a leadership role – to bolt the party he has served in Washington for 26 years and to make political history. Hours before, he had met one last time with moderate colleagues from his party.

“It was the most emotional time I have ever had in my life, with my closest friends urging me not to do what I was about to do because it affected their lives substantially,” he explained. “All the way down the line, I could see the anguish and the disappointment.” Many of those friends had the committee chairmanships in Congress that they had sought all their lives, and they were about to lose them because of him.

He did not hide that it was Mr Bush who had finally driven him from his party. It used to be that, as a moderate supporter of liberal issues, from gay rights to advocacy of the environment, the Senator could still live within the party. “The election of President Bush changed that dramatically,” he said bluntly. It was expected of him that he should back the President but, he added, “yet more and more, I find I cannot”.

“Looking ahead, I can see more and more instances where I will disagree with the President on very fundamental issues: the issues of choice, the direction of the judiciary, tax and spending decisions, missile defence, energy and the environment, and a host of other issues, large and small.” He went on to stress, in this regard, education.

The Senator, himself a former teacher, denied, however, that his was a decision triggered by personal pique. For days his state has been abuzz with gossip about a recent ceremony in the White House to honour the latest winner of the National Teacher Award. The teacher came from Vermont and everyone in Congress was invited to attend. Senator Jeffords, who opposed Mr Bush’s $1.35 trillion (about pounds 1 trillion) tax cut plan, was not. It was seen here as a personal snub of Mr Jeffords by the President. If so, the President is paying for it dearly.

Only a politician from Vermont – a rural state with a population of only 600,000, less than a tenth that of New York City – could pull off something so dramatic and fateful. “I was not elected to this office to be something I am not,” he said. “This comes as no surprise to Vermonters, because independence is the Vermont way.”

There is only one independent in the House of Representatives in Washington. He is Bernie Sanders, the nearest thing in the United States to a serving socialist. And he comes from Vermont also.

One man who could not fit into the hotel lobby was Kiki White, 38, a history teacher. This may have been because of the hockey stick he had over his shoulder, bearing a huge green flag with 13 white stars on a blue square in one corner. This was the standard of the Green Mountain Boys, who were the first guerrillas to help oust the British in the American Revolution, and remains today the most potent symbol of the state’s sense of independence. “Jim Jeffords is a good Green Mountain Boy,” he said with a huge smile.

Nearby stood Rick Pearl, 34, with his three-year-old son, Avery- Cyr, perched on his shoulders. “I am so proud to be a Vermonter today,” he said. “To be a democracy you must have a balance of power and that is what we didn’t have until today.” Like others in the crowd, he relished the prospect that without sure support from the Senate, President Bush would find his conservative agenda severely crimped.

Only a very few who disapproved of Senator Jeffords’ switch ventured forth. But Stephen Cross, 48, the vice-president of a large plumbing supplies company, was fairly quivering with anger on the hotel forecourt. “He was re-elected as a Republican. He took my money and took hundreds of thousands of dollars from Vermonters who supported him as a Republican. What he has done is absolutely wrong,” he said.

A sour letter found itself into reporters’ hands yesterday, written to the Senator by the leaders of the Vermont Republican Party. “To switch your party affiliation now, six months after you were elected, is ethically and morally dishonest,” it admonished.

But Senator Jeffords can count on most Vermonters to back him now. When the telephones burned hot in his state headquarters last night, the calls were coming in two to one in favour of his decision. This is not just because the people of Vermont respond to maverick behaviour, but also because many who voted for him last year – and who crushed into the hotel lobby yesterday – were themselves Democrats or Independents.

GEORGE BUSH’S TOUGHEST BATTLES

EDUCATION

The Bill has passed the House, shorn of the conservatives’ plan for vouchers to allow poor children to attend private schools, but could be held up while Democrats insist on vastly higher funding for inner-city schools and less emphasis on formal testing.

HEALTHCARE

Democrats will amend two pending Bills to curb big business and increase benefits. A patients’ bill of rights is likely to expand the right to sue health companies and raise caps on compensation. Pensioners will get more help to pay for prescription medicine.

ENERGY

Mr Bush’s plans to relax regulations on the building of new power stations and issue licences for oil and gas prospecting in protected land, such as the Alaska National Wildlife Refuge, are likely to be blocked.

STAR WARS

The financial and political costs of Mr Bush’s National Missile Defence programme will come in for closer scrutiny. Senate now unlikely to approve the massive estimated cost without more assurance that a system will work.

JUDICIAL APPOINTMENTS

Known conservatives are unlikely to be confirmed as judges. Should a vacancy arise, it will be impossible for Mr Bush to gain confirmation of an anti-abortion judge to the Supreme Court, even if he wanted to.

TAX CUTS

The current $1.35 trillion tax cutting bill has passed the Senate and Mr Jeffords will not leave the Republican Party until Mr Bush has signed it. Democrat spending plans may make it hard for Mr Bush to deliver the cuts two or three years ahead.

The Sound of Feuding

January 27, 2008 - Leave a Response

IN the final scene of The Sound Of Music the plucky von Trapp family were shown escaping from the Nazis and headed for a future of lifelong harmony.

But in real-life the von Trapps have hit a wrong note … and now they are bickering over the family fortune.

An American court is soon to decide how the cash must be divided up – and it could mean that their most valuable asset, the Trapp Family Lodge, will have to be sold to settle the dispute.

The discord has come to a head as the von Trapps hit the headlines for other reasons – a new production of The Sound Of Music is playing to packed audiences on Broadway. And Marc von Trapp, great-grandson of Maria – played by Julie Andrews in the film – died at the age of 19 in a recent bus crash.

Trouble first flared when Maria died, aged 82, in 1987.

Until then, she had kept them together from the days as poverty- stricken refugees to huge success, first as singers, then as hoteliers and entrepreneurs.

Ten children survived Maria and her husband Baron Georg von Trapp – the seven portrayed in the film and stage show who were by the Baron’s first wife, and three by Maria. They now have children and grandchildren of their own.

In 1962, Maria and the Baron founded the Trapp Family Lodge, a ski and hiking centre in Vermont’s beautiful Green Mountains. The hotel, just a yodel away from the holiday resort of Stowe, has 93 rooms, 100 time-share condominiums, a restaurant, a pastry cafe and 2,700 acres of woods mapped out with hiking and cross-country ski trails.

Every year, 150,000 people visit the lodge whose stationary bears the legend: “A mountain resort in the European tradition by the family that inspired The Sound Of Music.”

On special occasions, The von Trapp Singers still entertain, and The Sound Of Music is shown every night in a special viewing room.

When the first wooden lodge burned down in the 1980s, the family pulled together and rebuilt it, bigger and better than ever.

The family settled in Vermont after touring Europe and America for 20 years as a singing group.

“We knew hard times. We didn’t want them any more,” said 59-year- old Johannes von Trapp, Maria’s youngest son and the man leading one side of the fractured family against the others.

Johannes had gradually taken over running the lodge as Maria’s health failed.

Under the original agreement, all the shares in the company were owned by 33 family members. They could only be sold within the family. The von Trapps had also negotiated their way into a share of The Sound Of Music royalties which go into the family company.

For years they received nothing from either the stage productions or the film. In the 1950s – long before Rogers and Hammerstein turned it into a Broadway musical and the 1965 film – Maria was persuaded by a German movie producer into signing over all rights to her book of the family’s escape.

After her death, a power struggle broke out between Johannes and a nephew, who until recently helped manage the resort.

Johannes, as president, re-organised the company. But one side of the family led by the nephew – plus one of Johannes’s sisters and the children of two of his brothers – didn’t agree with the way he divided things up. They ousted him as president in a boardroom coup.

The next year he won back control, and, three years ago, after a long legal tussle, 17 family members opposed to Johannes sold their shares back to the family. They now claim they were short-changed. They received pounds 20 a share, only half the shares’ worth, they claim. The 17 say the pounds 1.6million they were paid was about pounds 1.9million less than they should have got.

Last year, a jury decided they were right and ordered the von Trapps still involved with the lodge to cough up the extra cash.

Now Johannes and his faction have appealed to the Vermont Supreme Court, which will make a decision this summer.

Johannes says that while rich in property, the family doesn’t have much ready cash. If the case goes against him, he will have to sell the Trapp Family Lodge.

Johannes said: “This would never have happened if my mother had been around. The force of her personality was such that it brooked no disagreement.”

Employees do not seem worried by the bickering.

They are certain that when it comes to the crunch, the von Trapp spirit will reunite the warring family.

General manager Hans van Wees said: “This lodge has survived hardship before.

“I’m convinced it will survive this as well.”

Trapp Family Lodge lawyer Peter Langrock said: “The surprising thing is that this is still a family. Despite the arguments they have a great deal of respect for each other.”

Meantime, it’s business as usual at the Trapp Family Lodge.

And in the television room, at least, the family is still singing the same tune as The Sound Of Music plays on.